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OUR STORY
Built for South Sudan, Driven by Excellence
Since 2013, LTA-Juba has been a cornerstone of automotive excellence in South Sudan, combining global expertise with local knowledge to serve our community.
Our Company
LTA-Juba is a privately owned South Sudanese company established in 2013, providing quality automotive products and services to South Sudan ever since. Working in close partnership with our sister company LTA|Auto based in Denmark, we deliver international standards with local expertise.
The team behind LTA-Juba has more than 60 years of combined experience in the automotive field, from handling sales, import, distribution, after-sales customer care to NGOs, Government, Diplomatic missions and Private Sector in various regions including Africa, Middle East and Eastern Europe.
As a fully registered entity in South Sudan, we maintain the highest standards of legal compliance and ethical business practices in all our operations.
Our Vision & Mission
Our Vision
To be the premier one-stop automotive and agricultural machinery solution provider in South Sudan, recognized for our unwavering commitment to quality, innovation, and customer satisfaction.
Our Mission
To provide premium level automotive and agricultural solutions tailored to South Sudan's unique needs, empowering our customers with reliable products, expert service, and innovative solutions that drive progress and prosperity.
Our Core Values
These principles guide every aspect of our business operations and customer interactions
Quality
We deliver premium products and services that meet international standards while being adapted to local conditions and needs.
Reliability
We understand that in South Sudan's challenging environment, dependable products and consistent service are non-negotiable.
Innovation
We continuously seek innovative solutions to address the unique challenges and opportunities in the South Sudanese market.
Expertise
Our team brings decades of combined experience in automotive and agricultural sectors across Africa and beyond.
Community
We are committed to contributing to South Sudan's development by providing products that enhance productivity and create opportunities.
Integrity
We operate with transparency, honesty, and ethical practices in all our business relationships and transactions.
Our Journey
From our founding to the present day, LTA-Juba has continuously evolved to meet the needs of South Sudan
Founding of LTA-Juba
Established as a privately owned South Sudanese company to provide premium automotive solutions to the newly independent nation.
Toyota Prominence
Became a prominent supplier of Toyota vehicles and spare parts in South Sudan, earning trust as the go-to provider of world-class vehicles and genuine parts to the local market.
Moved To New Premises
Relocated to our current premises at Juba na' Bari, Opp. Universal Printers, Anja road, where we continue to serve our customers today.
Expansion to Agricultural Equipment
Recognized the growing agricultural needs in South Sudan and established partnership with CASE IH to provide farming machinery.
Launch of Specialized Services
Introduced custom vehicle conversions including ambulance and safari vehicle modifications to serve specific supplier needs.
Advanced Workshop Facility
Improved on our state-of-the-art workshop facility with specialized equipment and trained technicians for comprehensive vehicle servicing.
10 Years of Excellence
Celebrated a decade of service to South Sudan, having established LTA-Juba as the country's premier automotive and agricultural equipment provider.
Advanced AutoBody Works Facility
Integrated one of the first advanced autobody works facility with an automated painting booth, it allows for more precise and controlled car finishes while ensuring the highest quality.
Meet The Team
Meet the experienced professionals who guide LTA-Juba's operations and strategic direction
Senior Management
Leif Lundberg Egmose
Chairman - Board of Directors
Deng Suraj Chol-Nyang
Managing Director
Geoff David Bucknall
General Manager
Sales & Marketing
Friday Lambart Grace
Senior Account Manager
Bausumo Abraham Addison
Account Manager
Ferial Lino Juma
Sales & Marketing Assistant
Workshop & Stores
Samuel Taban Gabriel
Workshop Manager
Dut Dut Dut
Workshop Supervisor
Peter Gum Akel
Stock Controller
Finance & Administration
Gwenj Mawein Kuol
Finance Manager
Aziza Tawir Ahmed
Finance Assistant
Vicky Naluyombya
Admin Officer
Our Partners
We work with leading global brands to bring world-class products and services to South Sudan
Learn More About LTA-Juba
Have questions about our company, products, services, or how we operate in South Sudan? Check out our comprehensive FAQ section for answers about everything from vehicle selection to customs procedures.
Browse All FAQsVISIT US TODAY
For reliable vehicles, agricultural machinery, and specialized services, our team is at your service.